Thursday, October 29, 2009

Potential drop in conversion rates this time of year

It is not uncommon to see a drop in conversions from call to consult this time of year due to people calling in to check on pricing information for their Flex Spending Accounts. Typically, a patient will call to find out the price only so they can put the money aside, however, they do not book an appointment because they cannot use the money until January of the next year (Jan 2010). January and February tend to be the busiest surgery months of the year because this is when the patients can use their Flex Spending dollars.

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