Potential drop in conversion rates this time of year

It is not uncommon to see a drop in conversions from call to consult this time of year due to people calling in to check on pricing information for their Flex Spending Accounts. Typically, a patient will call to find out the price only so they can put the money aside, however, they do not book an appointment because they cannot use the money until January of the next year (Jan 2010). January and February tend to be the busiest surgery months of the year because this is when the patients can use their Flex Spending dollars.

Live Replay Tuesday: "Is Your Practice Converting Consults to Surgeries?"

Live Replay Tuesday: "Is Your Practice Converting Consults to Surgeries?" https://www2.gotomeeting.com/register/720743738

Good news...Refractive calls are up substantially across the country within the past 60 days. Bad news...a recent survey shows 65% of patients did NOT book surgery with the first practice they contacted because of poor customer service (information provided by American Network).

Please join us for a one hour webinar on how to enhance Lead Conversions in your practice. Brought to you by the Refractive Marketing Group on LinkedIn & Facebook.

What we will cover:

*Making lead conversion a focal point at your practice.

*Stand out and give your callers an experience they will remember.

*Learn what successful practices are doing to stay ahead.

SPECIAL OFFER: First 5 practice to register receive a free Lead Conversion Assessment ($500 value).

Speakers: Matt Jensen, Director of Vance Thompson Vision and Ed Cushing, Vice-President of OptiCall, Inc.

This event is sponsored by :

OptiCall, Inc.

Webinar Recording "Effective Patient Retention Plans For Life"

Here is the link from our webinar with Aesthetics360 on Wednesday on "Effective Patient Retention Plans For Life": http://www.box.net/shared/774cq7jbte

Here are the results from the polls on the webinar:

What is your average cost per lead?

$500 or above - 8%
$351 - $500 - 25%
$201 - $350 - 17%
Below $200 - 0%
Don't know - 50%

Do you use a program to track patients?

62% yes
31% no
8% not sure

What programs do you use to track past patients? (multiple answer question)

Excel 33%
CRM Program (i.e. Goldmine, ACT, OptiTrak) 33%
E-mail Program (i.e. Constant Contact, Outlook, What Counts) 33%
Paper 0%
Don't know 22%

What systems do you use to reach out to past patients? (multiple answer question)

Follow-up Cards, Thank you cards 92%
Phone calls 72%
Newsletters 67%
Birthday cards 50%
Loyalty Programs 58%

Effective Patient Retention Patients For Life!

Check out this SlideShare Presentation:

Effective Patient Retention Patients For Life!

View more presentations from Aestetics 360.

Webinar Recording and Poll Results "How An Effective Phone Plan Can INCREASE REVENUE In Your Practice"

Here is the link to the webinar recording "How An Effective Phone Plan Can INCREASE REVENUE In Your Practice": http://www.box.net/shared/6ztifxjg1h

Poll Results from the webinar:

What has happened with your staff over the past 12 months:

20% reduced
40% increased
20% stayed the same
0% not sure

What has happened with your marketing over the past 12 months:

38% increased
13% decreased
50% stayed the same
0% not sure

Where are you spending your marketing? (multiple answer)

22% Radio
44% Internet
11% TV
33% Direct Mail
22% Newspaper

Who takes elective surgery calls in your practice? (multiple answer)

55% dedicated surgical coordinator/counselor
73% front desk
36% anyone that can pick up
0% doctor
9% answering service

How does your practice evaluate staff phone handling? (multiple answer)

22% mystery shops
11% review recorded quality control calls
22% do not
33% shadow the staff
44% gage by surgery volume

Are you attending ASPS in Seattle?

14% yes
86% no