Here is the link from our webinar with Aesthetics360 on Wednesday on "Effective Patient Retention Plans For Life": http://www.box.net/shared/774cq7jbte
Here are the results from the polls on the webinar:
What is your average cost per lead?
$500 or above - 8%
$351 - $500 - 25%
$201 - $350 - 17%
Below $200 - 0%
Don't know - 50%
Do you use a program to track patients?
62% yes
31% no
8% not sure
What programs do you use to track past patients? (multiple answer question)
Excel 33%
CRM Program (i.e. Goldmine, ACT, OptiTrak) 33%
E-mail Program (i.e. Constant Contact, Outlook, What Counts) 33%
Paper 0%
Don't know 22%
What systems do you use to reach out to past patients? (multiple answer question)
Follow-up Cards, Thank you cards 92%
Phone calls 72%
Newsletters 67%
Birthday cards 50%
Loyalty Programs 58%
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