Recording to "Elective Surgery Phone Trends And Tips On How To Improve Conversions"

Thank you to all that attended Wednesday’s webinar “Elective Surgery Phone Trends and Tips on How to Improve Conversions”.

Here is a link to the recording of the event: http://www.box.net/shared/552ev4i5jn

You can also get the slides at www.slideshare.net/opticall.

Here are the stats from the live polls on the call:

How does your practice handle elective surgery calls?

74% Dedicated staff member/surgical coordinator

19% Multiple staff members/anyone available

0% Surgeon takes them

7% Answering service

How do you track phone leads at your practice?

4% Paper form

31% Excel spreadsheet

42% CRM (i.e. Goldmine or ACT)

19% No formal system

4% Not sure

Recording of RefracTRAK Innovations Webinar

We have made some improvements to the OptiTRAK/RefracTRAK program. Please check out the recording of the presentation from last week: http://www.box.net/shared/mml4d3p8sm

Webinar Recording "Effective Patient Retention Plans For Life"

Here is the link from our webinar with Aesthetics360 on Wednesday on "Effective Patient Retention Plans For Life": http://www.box.net/shared/774cq7jbte

Here are the results from the polls on the webinar:

What is your average cost per lead?

$500 or above - 8%
$351 - $500 - 25%
$201 - $350 - 17%
Below $200 - 0%
Don't know - 50%

Do you use a program to track patients?

62% yes
31% no
8% not sure

What programs do you use to track past patients? (multiple answer question)

Excel 33%
CRM Program (i.e. Goldmine, ACT, OptiTrak) 33%
E-mail Program (i.e. Constant Contact, Outlook, What Counts) 33%
Paper 0%
Don't know 22%

What systems do you use to reach out to past patients? (multiple answer question)

Follow-up Cards, Thank you cards 92%
Phone calls 72%
Newsletters 67%
Birthday cards 50%
Loyalty Programs 58%