Have You Seen Bob Lately?

Initial Patient Presentation:
• 53 year old Male
• Cable repairman
• Last visited your office 2 years ago
• Bob is due for a vision check probably new glasses/contacts
• Bob is overdue for a glaucoma check

Patient Report:
• Bob has been in for a visit every year for the past 15 years until recently
• At last check, Bob had 20/200 vision
• Bob's family has a history of glaucoma
• Bob is nearsighted AND wears reading glasses
• Bob is married and has 4 grown children; all with their own families

Current Treatment:
• Wears soft daily wear contacts, glasses and readers
• Follow up plan: Annually

Bob is a prime example of your typical patient who needs to return for a check. He is also a personal reference for your practice through word of mouth to his spouse, children, and grandchildren. Practices today have thousands of patients who are overdue for their appointments, but simply have not made the effort to call and schedule.

Although most practices will send letters in an attempt to rebook overdue appointments, many patients do not make the effort to schedule on their own. While these practices may have a plan in place to reactivate patients, the results aren't meeting their full potential. Each patient represents an opportunity for thousands of dollars to your bottom line.

OptiCall's Patient Reactivation Program, aka Boomerang, powered by Brevium, identifies these "lost" patients in your system. Our professionally trained team of phone counselors will personally call your lost patients and schedule them directly into your practice management system.

FACT:
• Traditional recall efforts <50% response rate
• Cancellations and no shows add another 8% in lost monthly revenue
• A new patient costs a practice 5-6 times more than it does to retain an existing patient

OUR SUCCESS RATE:
• In 2010, our average practice has experienced in excess of 150 reactivated scheduled appointments each month.
• At a value of $150-$500 value per appointment, this program can generate up to $22,500 or higher each month!
• With similar results, you will have the ability to generate up to $270,000 or HIGHER annually.

MULTIPLE BENEFITS:
1. Offset recent Medicare reimbursement cuts.
2. Offset Refractive Surgery slump.
3. Fill gaps in schedules.
4. Increase surgery volume.
5. Improve patient outcomes.
6. Increase optical sales.
7. Review and update patient records.
8. Powered by BREVIUM Totall Recall Software, we set the parameters by the appointment type, and provider, which you would like called.
9. Measure results through detailed reporting
10. "Plant the seed" for LASIK and Premium IOL's for the cataract and eye exams we schedule for your office.
11. Low monthly fee with guaranteed positive return in your first full month, or your money back!


Testimonial from Melanie Boyd - Administrator: Eye Consultants of Texas:
"The Boomerang Program has been very successful in filling our schedule. We booked 276 new appointments in our first 4 weeks of the program!"

Testimonial from Nancy Shipley - Chief Executive Officer, Ophthalmic Consultants of the Capital Region:
"Our practice has averaged approximately 140 new patients per month from the Boomerang Program. Our practice, to date, has had a 660% return on investment from our relationship with OptiCall. We started the program in mid December, 2009, and continue to run the program monthly. We are sending all current recalls to OptiCall monthly as they continue to call the remaining available people."

Don't Leave Your LOST Patients Hanging! Live Web Demo August 18th at 4 pm EST

Click Here to Register: https://www2.gotomeeting.com/register/529438970

OptiCall Patient Reactivation (aka Boomerang) Testimonial

From time to time in every administrator’s mind, there is a nagging awareness that there are “missed opportunities” of recapturing all the patients from the routine recall system. As in most practices, the intentions are good, however the resources in personnel and time always seem to eliminate the ability to effectively follow-up with patients that receive a written reminder, however never call in to get an appointment. We ran a recall of all the patients that had not returned to the practice in 4 years and the results indicated 40,000 patients. This quantity is probably a bit unusual as the previous administration neglected to monitor that the receptionists were appropriately putting in recalls when the patients were last seen. Also, the practice did not schedule out longer than 6 months so almost every patient was to leave with a “recall” in the system. In one way, this was a great opportunity to reach out to former patients of the practice and get them to come back. I knew our existing staff and telephone capacity would not handle this additional project.

I was familiar with professional telemarketers as part of an effective LASIK marketing strategy. So, I sought out Opticall, as they had years of experience in ophthalmology and LASIK marketing. I requested Opticall to help us quickly and in a dedicated manner to perform telephone follow-up to a letter we were sending to 40,000 patients. The letters had a dedicated telephone number directly to Opticall. Our marketing manager trained the Opticall call center personnel to be able to use our patient scheduling system. Also, our staff trained the call center personnel about the practice, the 5 locations, directions, specialties of each of our 7 providers and what type of appointments we wanted scheduled with each provider and which payors each provider participated with. Opticall answered the telephones as a seamless part of our practice. Not only did they answer the telephone of patient initiated calls, the call center personnel placed daily outgoing calls to the patients from the recall mailing list proactively and personally invited the patients to schedule an appointment.

The practice has averaged approximately 140 new appointments per month from this program. The practice, to date, has had a 660% return on investment from the relationship with Opticall. We started the program in mid December 2009 and continue to run the program monthly. We are sending all current recalls to Opticall monthly as they continue to call the remaining available people from our 40,000 piece mailing.

Nancy Shipley, CEO

Albany-Troy Cataract & Laser Associates, PLLC

(dba) Ophthalmic Consultants of the Capital Region