Do you want to be better than just good?

Trying something new, going out on a limb – it can be a scary and sometimes expensive proposition. But...

“Why not go out on a limb? That is where the fruit is.” - Will Rogers

Let’s face it, we are creatures of habit, we stop at the same coffee house each morning, take the same route to work, check our emails and facebook page, and work each day into the next.

For many Ophthalmic practices, sticking to their true and tried methods of memorable patient care and scrutinizing the bottom line has and will continue to serve good enough. But is good enough really good enough? In the spirit of constant pursuit of improvement and profitability, we all should look for new ways, new ideas, and new approaches that not only compliment our successful methods of yesterday, but will ensure a successful business for tomorrow.

So rather than engage in the all too common, bland, and frankly unproductive method of pointing out the obvious issues practices struggle with, today I’d like to share with you actual success that practices are experiencing right now by trying something new.BoomerangTM – A Patient Reactivation program that focuses on bringing back your “lost” managed care patients. To define “lost” we are referring to your existing patients that are due or overdue for routine vision care appointments at which your traditional patient recall methods of yesterday have failed at bringing these patients back to you.

BoomerangTM Benefit Facts;
• Practices are benefiting on average of $10,000 of incremental revenue each month (based on conservative average appointment value of $150)
• Increased surgical volume such as LASIK and Cataract procedures.
• Doctor’s schedules are being filled.
• On average expect a 500% ROI

How BoomerangTM Works;
 We partner with Brevium Inc. to install their patient reactivation technology, which syncs with your practice management system and identifies patients that are due or over due for appointments.
 Our patient counselor personally calls your patients and schedules them directly into your practice management system.
 Monthly reports are provided showing quantity of patients scheduled and revenue generated from these efforts.

How Much Does BoomerangTM Cost?
 One time set up fee $750
 $300 fee per month up to 3 doctors
 $99 fee per month each additional doctor when applicable
 $25 per appointment scheduled and KEPT

What Others Are Saying
 BoomerangTM has saved numerous 'archaic' hours of tedious chart pulling for recall. I can honestly say it is extremely exciting to utilize, reporting is amazing, and the results are instantaneous!

 In two years BoomerangTM program has added 446 cataract surgeries, 7,426 patients reactivated and over $2.78 million in receipts.

 In just 12 months BoomerangTM program has added 200 cataract surgeries, 2,104 patients reactivated and over $380,000 in receipts.

BoomerangTM Guarantee
 Guarantee positive ROI or your money back.

To learn more or start your 3 month trial, please feel free to contact us at (941) 893-2400.


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Have You Seen Bob Lately?

Initial Patient Presentation:
• 53 year old Male
• Cable repairman
• Last visited your office 2 years ago
• Bob is due for a vision check probably new glasses/contacts
• Bob is overdue for a glaucoma check

Patient Report:
• Bob has been in for a visit every year for the past 15 years until recently
• At last check, Bob had 20/200 vision
• Bob's family has a history of glaucoma
• Bob is nearsighted AND wears reading glasses
• Bob is married and has 4 grown children; all with their own families

Current Treatment:
• Wears soft daily wear contacts, glasses and readers
• Follow up plan: Annually

Bob is a prime example of your typical patient who needs to return for a check. He is also a personal reference for your practice through word of mouth to his spouse, children, and grandchildren. Practices today have thousands of patients who are overdue for their appointments, but simply have not made the effort to call and schedule.

Although most practices will send letters in an attempt to rebook overdue appointments, many patients do not make the effort to schedule on their own. While these practices may have a plan in place to reactivate patients, the results aren't meeting their full potential. Each patient represents an opportunity for thousands of dollars to your bottom line.

OptiCall's Patient Reactivation Program, aka Boomerang, powered by Brevium, identifies these "lost" patients in your system. Our professionally trained team of phone counselors will personally call your lost patients and schedule them directly into your practice management system.

FACT:
• Traditional recall efforts <50% response rate
• Cancellations and no shows add another 8% in lost monthly revenue
• A new patient costs a practice 5-6 times more than it does to retain an existing patient

OUR SUCCESS RATE:
• In 2010, our average practice has experienced in excess of 150 reactivated scheduled appointments each month.
• At a value of $150-$500 value per appointment, this program can generate up to $22,500 or higher each month!
• With similar results, you will have the ability to generate up to $270,000 or HIGHER annually.

MULTIPLE BENEFITS:
1. Offset recent Medicare reimbursement cuts.
2. Offset Refractive Surgery slump.
3. Fill gaps in schedules.
4. Increase surgery volume.
5. Improve patient outcomes.
6. Increase optical sales.
7. Review and update patient records.
8. Powered by BREVIUM Totall Recall Software, we set the parameters by the appointment type, and provider, which you would like called.
9. Measure results through detailed reporting
10. "Plant the seed" for LASIK and Premium IOL's for the cataract and eye exams we schedule for your office.
11. Low monthly fee with guaranteed positive return in your first full month, or your money back!


Testimonial from Melanie Boyd - Administrator: Eye Consultants of Texas:
"The Boomerang Program has been very successful in filling our schedule. We booked 276 new appointments in our first 4 weeks of the program!"

Testimonial from Nancy Shipley - Chief Executive Officer, Ophthalmic Consultants of the Capital Region:
"Our practice has averaged approximately 140 new patients per month from the Boomerang Program. Our practice, to date, has had a 660% return on investment from our relationship with OptiCall. We started the program in mid December, 2009, and continue to run the program monthly. We are sending all current recalls to OptiCall monthly as they continue to call the remaining available people."

Don't Leave Your LOST Patients Hanging! Live Web Demo August 18th at 4 pm EST

Click Here to Register: https://www2.gotomeeting.com/register/529438970

Bring Back Lost Patients to Your Practice

Bring Back Your Lost Patients Now!

Tips for More Effective Recalls

Provided by Brett Gerlach, President of Brevium:

• Keep recall notices brief. A brief card will generate twice as many appointments as a long letter, so don't mix practice news or new doctor introductions with recall notices. Just remind patients it's time for a visit to take care of their eyes and ask them to call your office.

• Send out recall notices frequently, in small batches. Sending recall notices out generates incoming calls. Big, infrequent batches generate big spikes in call volumes that will tie up telephones and turn off patients. Divide notices into small, frequent batches to smooth out the load on scheduling.

• Schedule appointments 12 months or more into the future to avoid overusing recalls. Once an appointment is made, the probability of a patient returning for a visit rises significantly, so avoid using recalls unless absolutely necessary. If you can, always schedule a return appointment before the patient leaves the office.

• Follow up with patients who don't respond to recalls by developing an outbound calling system. Also, follow up on patients who cancel appointments or fail to show up for a scheduled appointment so these patients return for needed care.

OptiCall and Brevium have partnered to help you identify and bring back your lost patients. Utilizing Brevium's specialized software, our team of highly qualified phone counselors will personally call to reactivate these missing patients in your existing patient database.

Our Success Rate:
• On average, 100 reactivated scheduled appointments each month
• At an average value of $150 per appointment this program can generate $15,000 or more each month
• An expected $180,000 or higher generated annually

You don't want to miss our next webinar on May 26th, presented by Bill Mercier of OptiCall and Steve Gottfredson of Brevium.

Increase Practice Volume By Bringing Lost Patients Back
https://www2.gotomeeting.com/register/711582634